TxDOT Launches “Be Safe. Drive Smart.” Campaign for Pedestrian Safety Month

Texas Drivers Need To Be on High Alert
October has become a deadly trendline on Texas roadways. With shorter daylight hours, limited visibility, and more people walking outside to enjoy cooler weather, pedestrian fatalities consistently spike — and Houston is no exception.
That’s why the Texas Department of Transportation (TxDOT) has launched its latest statewide campaign: “Be Safe. Drive Smart.” The initiative coincides with National Pedestrian Safety Month and seeks to reduce the rising number of pedestrian deaths and serious injuries. But while safety reminders are being issued to everyone, it’s clear where the real responsibility lies.
Drivers, especially in a city like Houston with fast-moving traffic and busy intersections, must do more to prevent these crashes. Failing to pay attention, speeding through crosswalks, or driving distracted aren’t just traffic violations. They can result in a pedestrian accident that costs someone their life.
October Is the Most Dangerous Month for Pedestrians
According to TxDOT, 89 pedestrians were killed and 143 were seriously injured on Texas roads in October 2024 alone. That’s more than double the average seen in some other months. Overall, pedestrian-involved crashes in Texas are up 25% from 2020 through 2024, a disturbing trend that shows no signs of slowing down.
The problem is particularly significant in large metro areas like Houston, where the combination of high traffic volume, dimly lit roadways, and aggressive driving creates a dangerous environment for anyone on foot. Many of these crashes occur at night and in areas where drivers simply aren’t looking for pedestrians.
But that’s the point — they should be.
TxDOT’s Message to Drivers: Watch for People, Save Lives
At the center of the new “Be Safe. Drive Smart.” campaign is the story of U.S. Air Force Major Brenna Cole-Pickrel, a 31-year-old security expert who was killed while jogging in a San Antonio crosswalk. Her death in October 2024 is one of hundreds that demonstrate the devastating consequences of driver inattention.
Her mother, Linda Cole, told TxDOT: “It hurts to know that it could have been prevented.”
And that’s exactly the campaign’s goal: prevention through driver awareness and accountability.
The pedestrian safety awareness campaign includes television ads, billboards, radio spots, digital media, and even walking street teams with safety messages in high-risk pedestrian areas. But the underlying message is clear: Drivers are the ones who need to change their behavior.
Houston Drivers Need to Be Responsible
At Smith & Hassler, we’ve seen far too many pedestrian accident cases caused by drivers who were in a rush, distracted, or simply not looking. These aren’t rare occurrences. They’re happening every day, and too often, the victims never get the chance to tell their story.
Here’s what we often see behind these tragic crashes:
- Left turns across crosswalks: Drivers focus on clearing traffic and fail to see someone already crossing with the signal.
- Speeding through intersections: In Houston, where many drivers try to beat the light, pedestrian right-of-way is often ignored.
- Failing to stop at crosswalks: Many drivers don’t come to a full stop at crosswalks without signals or assume pedestrians will yield to them.
- Distracted driving: Phones, navigation systems, or other in-car distractions pull focus from the road, especially during low-visibility hours.
- Large vehicle blind spots: SUVs and pickups — which are increasingly common in Texas — have larger front blind zones that can obscure pedestrians at close range.
The Legal Stakes for Drivers in Pedestrian Crashes
Texas law is clear: Drivers must yield to pedestrians in crosswalks and exercise caution when pedestrians are present. Failing to do so can lead to citations, criminal charges, and civil lawsuits.
When a driver hits a pedestrian — whether due to distraction, speeding, or failing to yield — they can be held fully responsible for the injuries and financial losses that follow. This includes medical bills, lost income, pain and suffering, and in tragic cases, wrongful death.
At Smith & Hassler, our Houston pedestrian accident lawyers hold negligent drivers accountable. We don’t buy into excuses about “not seeing” someone or “being in a hurry.” If a driver causes harm because they weren’t paying attention, they should be held responsible — period.
Houston Pedestrian Accidents Are Preventable
TxDOT’s campaign is a reminder that change doesn’t start with billboards or slogans. It starts behind the wheel.
In a city as large and fast-paced as Houston, it’s not enough to be a “good driver.” Drivers need to be focused, patient, and attentive, especially in areas where people are walking. And that means:
- Slowing down near crosswalks and intersections
- Yielding to pedestrians, whether or not there’s a signal
- Watching for people near stopped vehicles or transit stops
- Putting phones away completely while driving
- Adjusting for low-light conditions, especially in the evening
These may sound like basic rules, but too many people break them every day. And when they do, the results are often life-changing for everyone involved.
We Help Injured Pedestrians Fight For Justice
Our law firm has a proven track record of achieving successful outcomes in pedestrian accident cases. We know the law. We know the tactics insurance companies use. And we know how to demand accountability when someone’s life is turned upside down by a reckless driver.
Don’t let a driver’s mistake define your future. We’re here to help you fight back and move forward.
If you were injured in a pedestrian accident in Houston, Smith & Hassler can help you pursue accountability and demand the compensation you deserve. Contact us today to schedule your free consultation.
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